![]() Artists can be found in the entertainment or calendar section of newspapers and magazines and online. You may find venue buyers in your local phone book or newspaper or on the Internet. Market your agency by placing ads in local newspapers and magazines, and by handing out or mailing business cards and brochures to local prospective buyers and artists. ![]() There is no standard rate for agents, but artists expect to pay an average of 10 to 15 percent of the booking price in commissions to the agent, or a flat fee may be charged for certain types of bookings. A calendar scheduling program or spreadsheet is also necessary to keep track of bookings and dates as they occur.ĭevelop a percentage- or fee-based commission schedule. Have an attorney draft the contracts to assure that all legal elements are present.Ĭreate computer databases or spreadsheets of buyers and artists, to which you will add the necessary information as it is acquired. Creating materials on your home computer printer will appear amateurish and may have a negative impact on your credibility and professionalism.Ĭreate booking contracts for the artist/agent, venue/artist and venue/agent agreements. Open a business checking account and obtain your marketing materials (cards, stationery, brochures) from a professional printer. Register your business name with local and state government and apply for any necessary business permits, licenses and bonds. Some states require booking agents to be licensed and bonded, while others do not. For example, if you are booking musicians, likely buyers are pubs, bars, restaurants, reception halls, organizations and wedding planners.Ĭheck with your state government to see what is needed to establish an artist booking agency. Identify the types of venues and buyers that are likely to purchase artist services.
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